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Midwest-Born. Adventure-Driven.

Gear Up & Go

Built for the lake days, cabin weekends, backroad adventures, and every moment you choose the outdoors. Midwest-rooted, adventure-made apparel designed to keep up with real life outside.

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Gear Up and Go

Black Friday Sale Live Now!

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Gear for every season, every adventure, and everyone who loves the outdoors.

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This Week’s Adventure Picks

Sweatshirt Season

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    Northern Pike Hoodie

    $45.00
    $45.00 $60.00
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    Abstract Bass Hoodie

    $30.00
    $30.00 $40.00
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    Walleye Hoodie

    $45.00
    $45.00 $60.00
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    Aurora Contour Hoodie

    $45.00
    $45.00 $60.00
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Dress for the Outdoors Life

Dress with comfort, embrace adventure: elevate your everyday outdoors style with our collection.

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Adventure Shield Sun Hoodie-Rainbow Trout

Adventure Shield Sun Hoodie-Rainbow Trout

$30.00
$30.00 $60.00
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Abstract Bass Classic Rope Hat

$22.50
$22.50 $25.00
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Yeti Muskie T-Shirt

$18.75
$18.75 $25.00

  • “My new go-to sun hoodie.”

    “I wore this on a full day of walleye fishing and it was perfect — lightweight, breathable, and kept the sun off without making me sweaty. I’ll be grabbing a few more colors.”

    Jake R., Minnesota

  • Men’s Collection

    Gear built for outdoor living — from boat launches to backwoods trails and every adventure in between.

  • Women’s Collection

    Comfortable, durable layers designed for lake days, crisp mornings, and life lived outdoors.

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    Kids Collection

    Adventure-ready gear for the little explorers who never stop running, climbing, or playing outside.

BLACK FRIDAY SALE

Up to 50% OFF all products

Gear up before it’s gone!
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